Challenging Google, OpenAI May Enter Search with Microsoft Written on . Posted in News and Trends.
OpenAI is developing an internet search tool that could significantly impact Google, potentially elevating ChatGPT's popularity further. Upon its release, ChatGPT's ability to deliver information was so impressive that it seemed capable of replacing search engines. This concept was so compelling that Microsoft integrated the technology into Bing, hoping to compete with Google. Although the initial attempt did not achieve the desired impact, Microsoft and OpenAI have continued their collaboration on the project.
Google Search Could Face Challenges
This development is unlikely to be welcomed by Google, which had already felt the heat last winter. OpenAI is once again aiming at the Californian giant, reportedly developing its search engine project for a year, according to The Information.
Details on this new product are scarce. However, it's worth noting that Google had to expedite the development of Bard (now Gemini) and its Gemini language model last year to not leave ChatGPT unchallenged.
Integrated Service with ChatGPT Plus?
The search engine could be a standalone service, akin to Google Search, or directly integrated into the ChatGPT interface. The launch of such a product could also provide an opportunity to introduce a new paid option for users or enhance existing offerings like ChatGPT Plus.
OpenAI is thus expanding its ecosystem. Beyond the digital realm, the company plans to utilize its infrastructure to support this growth, as demonstrated by Sam Altman's ambitious fundraising project aimed at producing its AI chips.
What's about OpenAI inside WizardAI for Prestashop ?
The introduction of a search tool by OpenAI, possibly in collaboration with Microsoft, raises the possibility of these new features being integrated into our PrestaShop WizardAI OpenAI content generator module. Such an initiative could revolutionize search functionality within e-commerce platforms, offering PrestaShop users advanced AI-powered search capabilities.
